Customer Service Training


We really don’t think that customer service is an expense that you should try to minimize, it’s really an investment in your brand. The telephone is one of the best branding devices out there. If you wow them during that interaction, that’s something they’re going to remember for a very long time and tell their friends about.

– Tony Hsieh


Great service isn’t something you can force. And it’s not as simple as telling someone to have a nice day. The best customer service training is Bonfire’s – we will dig deep, and our instructors will teach your team members how to connect with people in a real, empathetic way. That means no set scripts. Nothing stale or robotic. Just solid conversations to take professional etiquette back down to earth—and satisfaction ratings through the roof!

 OnSite, eLearning and LiveRemote training.  We've got the training you need.

The Bonfire Customer Service Training Programs

We firmly believe that awesome communication skills and good attitudes build success. Loyal customers go hand-in-hand with happy employees, and it’s only natural to want that positivity to spread within your own organization. But first, it takes a spark. That kind of company culture has to be nurtured before it can spread. At Bonfire, we offer an array of customer service training programs that aim to do just that.


OnSite Customer Service Training

In our style of onsite customer service training, there’s no one-size-fits-all solution. Every organization deals with different types of clients, so we never present the same material exactly the same way twice. We like to kick off each seminar with an Observation Day. The assessment helps our Trainers adopt your industry language and manner of doing things, so when they get ready to present one of our OnSite Training courses, they’ll be able to use specific examples that your team can relate to. Some of our top OnSite customer service training topics include:

Because these courses are totally customized to you, we can really get specific about the types of conversations and interactions your team might be asked to deal with on any given day. And once we’re through, you can expect to see immediate results. All of our tips in customer service skills training are designed to be used right away!

"Everything discussed will help me excel at this, or any job, and in life!"

Customer Service Essentials Participant


Check out all of our OnSite Training topics!


Online Customer Service Training

Want great training, but don’t know how you can commit to having a group train simultaneously? Our pre-recorded OnDemand Training courses can help! With online customer service training, you can have employees train whenever. Just choose the topic, sign-in, and go. If you’re ready to start a new customer service training program, we often recommend:

These seminars are a great way for getting new hires up to speed on your company protocols and service culture. Our online customer service training is a perfect balance of Bonfire-quality

Check out all of our OnDemand Training topics!


Telephone Sales Training

Sales is just another branch of customer service, but sometimes it can sound so intimating! Our goal with telephone sales training is to show team members that there’s no reason to dread selling—it’s all about how you look at it. Once they realize that up-selling and cross-selling can be a natural part of any customer interaction, any hesitation toward “sales” will simply fade away.

  • Convert customer service into sales
  • Promote creative up-selling
  • Turn marketing into revenue

We love teaching teams to talk about sales in a fluid manner with our SalesPRO course. By using familiar, real-life examples, we train employees to move conversations forward with effective questioning and wrap-up sales with our top closing statements. That means more revenue for you, and a more enjoyable sales experience for your team.

Learn more about our Sales Essentials course!


With our lineup of courses, workplace development isn’t dull—it’s empowering! Customer service training is always better with Bonfire. Contact us today to schedule your Free Phone Consultation.